
Coaching a brand president through a biotech launch
Garnier brought me in to write the messaging and coach its leadership team — including brand President Marc Balard — ahead of the launch of “High-Tech Nature,” the brand’s strategic biotech vision. I shaped the story of Garnier’s new science-led era to clearly explain its motivation, technology and results.
Later, I was also brought on for the launch of Garnier’s first-ever global ambassadorship with Gisele Bündchen, preparing Marc Balard for the media tour. This was a high-visibility moment where the messaging had to hold up under real scrutiny.







